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The Red Chili Story by Stefan Glowacz - Sun set when Uwe and I reached the summit plateau of El Cap tired and exhausted, after climbing the “West Face” in only one day.

Our feet were burning like hell in the way too tight climbing shoes that we had to wear. And then it came down on us, like a flash, like a vision. We saw a pair of shoes. A shoe that fits so perfect and so customized that even after twenty hard core pitches, or after half a day of bouldering, nothing hurts and climbing still is nothing but fun. The vision disappeared and after this enlightenment, we knew that something had to happen.

At this time Uwe and I tried to distribute a Spanish climbing shoe brand in Germany, but over and over again we had to drown our frustration about late delivery and unsatisfied customers in gallons of Rioja red vine. It was one of these nights when we sat in Uwe’s apartment drinking and listening to loud Red Hot Chili Peppers music, when we had our vision again. “Why don’t we fu$%&***in’ star...
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